Well, if you also know some Japanese, you'll know that the Japanese cannot pronounce "v" and instead pronounce it as "b"...so "ça va" would be "saba"....saba is mackerel.
I thought this packaging was fun.
Made by a company in Iwate prefecture, apparently Iwate catches the most mackerel in Japan.
I'm not sure how I'll prepare this yet but can't wait to try it.
Do you have a favorite way of eating saba (mackerel)? Please share it in the comments.
I would just put some on crackers (saltines) and eat it like that! I've never had mackeral in oil, but I've been eating sardines in oil (the Portuguese ones, not Brunswick or similar!) on crackers since I was a very young child!
ReplyDeleteSo humorous! Moreover, Japanese Word of the Day on the sidebar is "gag" today. The world is full of humors!
ReplyDeletethanks for the tip Rona :)
ReplyDeleteJalna :)
that is funny Kozue :)
Take care everyone!
Kat
excellent marketing ploy ever!
ReplyDeleteRowena, cute yeah?!
ReplyDeleteTake care :)
Kat
That's funny Kat.....nice marketing.
ReplyDeletefun yeah?! Kirk :)
ReplyDeleteTake care.
Kat
I love the play on words!
ReplyDeleteK, cute yeah?!
ReplyDeleteTake care.
Kat