Friday, April 15, 2011

728143

lupicia (2) In advertising and marketing, the Japanese have a "code" for words which is called goro-awase.

This is when they use the sound of numbers in Japanese to make words from them.

You sometimes see this used in their phone numbers to make it easy to remember.

It was also used for the naming of this tea.

728 is na-ni-wa which means the name of old Osaka.

143 is the urban language "code" for "I love you".

This particular tea made by Lupicia has apparently been on the market for sometime, I just discovered it recently.

lupicia (3) A black tea combined with mango & blood orange as well as some floral notes from tiny roses, give it a brightness which represents the liveliness of Osaka.

This tea is delicious not too overpowering or fake flavored like some teas can be. It is great hot or iced.

Friday has come so quickly, I hope your weekend will be a nice one!

9 comments:

Japan Australia said...

Fascinating stuff. I love how they use the sounds of numbers to make words. Tea looks good. Mango & Blood Orange is a good combo and I can only imagine the wonderful aroma it must have.

Japan Australia

Rowena said...

I still have to find a good "reliable" source for tea. The one place I went to in Milan said that they open at 9:30am....I go there at 9:40 and they are still not open yet? It seems to be a common thing (not opening on time) here in Italy. Stupid way to run a business.

K and S said...

very fruity aroma J-A perfect for summer!

boo! I know how excited you were about that place Rowena, hopefully next time you are in Milan they are open!

Take care you two.
Kat

Nami @ Just One Cookbook said...

Ok... I think I'm too old to understand this. Why 143 is "I love you". I for letter I, 4 for shi, and 3....for..???? is it like the shape of teru teru bozu, so I shi teru?

Have a great weekend Kat!

K and S said...

Nami, 143 means "I love you" because of the amount of letters, it isn't Japanese, I think "143" is an American "code".

Take care.
Kat

Nami @ Just One Cookbook said...

What!!!!!!! Okay... Now I really have no idea... I thought my guess was pretty good... duh.

K and S said...

Nami, you should read this, it may explain better :)

Take care.
Kat

Deb in Hawaii said...

Hmm...I wonder if they sell that tea at their store in Ala Mona--I love that combination. ;-)

K and S said...

I hope you can find it Deb in Hawaii :)

Take care.
Kat