Yesterday was the 15th...apparently it was ichigo (strawberry) day.
15 in Japanese the number is literally ichi-go...a goro-awase (to use the sound of numbers in Japanese to make words from them) for strawberry.
I actually picked up these berries over the weekend at a fruit & veggie stand, they were bigger than the berries I had seen in the markets and a little pricier, but I loved the ruby red color and they tasted sweet too.
From December we start to see strawberries in the markets, they are grown in hothouses for the strawberry laden cakes at Christmas time.
The price of them slowly starts dropping after the New Year.
Are strawberries in season where you are?